Marketing

Marketing your event is essential for it's success. What does that mean? Here are some things to do so individuals know about the event, what to expect, and why they should attend.

• Announce the date and time. 
  All details and the full schedule are not required to make a "save the date" announcement. Be sure to include the date, time, venue name, and location city. 
• As you develop and confirm the program and speakers, share details and information. This approach adds social media content as well. "The program committee is thrilled with the number of submitted proposals for this year's event. Session line-up will be announced on September 15." "Just confirmed, ___ will keynote the _SCA Conference!" 
• Registration deadlines are always great ways to drive attention to taking action. Early bird rates, special promotional opportunities (e.g. "register by October 1 to be entered to win a free ____") are two examples of pushing people to commit. 
• Use member testimonials and speaker quotes help connect ideas to people. Feature a speaker or session highlight, using name and session titles that may resonate with people who are on the fence about attending. 
• Live event coverage matters to those who may not have been able to attend, but could in the future. Highlight big events, tag meaningful session and speaker quotes, share images of members gaining valuable insight and connections through attending. 
• Once the conference ends, what follow-up can be captured and promoted? Leverage session and event evaluation quotes (with permission to use) to hype the next planned event. Consider hosting follow-up webinars with top rated session speakers, and layering continued learning for professional development that builds. 

Looking for more on how to create marketing materials that shine? The general marketing operational resource page can help you learn more.